crayon has announced that Greg Verdino and Steve Coulson have joined the company as chief strategy officer and chief creative officer, respectively.

"When crayon launched last year, we promised to help marketers, advertisers and public relations professionals better understand the complex world of fragmented attention, increasing consumer control and hardening attitudes towards marketing communication," said Joseph Jaffe, crayon's president. "Greg leverages over 16 years of experience in online media, advertising and technology and will  provide crayon and its clients with thought leadership on engaging consumers and creating transformational brand experiences and meaningful conversations through community, dialogue and partnership."

Verdino comes to crayon from Digitas, where he served as vice president and director of emerging channels.

Coulson joins crayon after having worked at T3, where he oversaw work for Marriott, The Wall Street Journal and MTV as the group creative director. 

"Steve's mantra is all about flawless execution, which, simply put, is the kind of deep and meaningful follow-through that has the potential to be truly transformational in impact," Jaffe said.