NEWS Subscribe
June 26, 2007
AOL Revamps News Site as Blog

AOL today launched a completely redesigned version of AOL News that adopts an innovative blog format, combining traditional news sources, AOL programming and social news, all in an easy-to-use single-page experience.

The new AOL News site homepage features regularly updated top news stories selected by AOL's editorial news staff, delivered in a blog-style format that lets users vote and comment on each story. There's also embedded video, photos and polls that let users watch and interact with the news without leaving the site.

The homepage also runs updated news headlines, photos and breaking videos from major news sources, including The Associated Press, ABC News, CBS News, CNN and others, as well as links to AOL's roster of news bloggers, including Mo Rocca, Dinesh D'Souza, The Young Turks and Power Line.

There is also a section on the page that features stories that are generating the most user interest, including most popular and most commented-on stories, along with user-submitted news.

"News habits have changed, and AOL News is the first site designed from the ground up to appeal to today's online news consumer," said Lewis D'Vorkin, SVP of AOL News & Sports. "Unlike other news portal sites, AOL News leverages the increasingly popular blog format, drawing on a wide range of news sources to provide consumers quick access to the top stories and related pictures, videos and polls. We believe that AOL News will set the standard for other major online news sites."

The company has been boosting its user-generated content of late, announcing in May that it will have its own user-generated property, AOL Uncut, currently in beta.

White Paper Library

View More Research »