Tremor Media, an online video advertising network, and ClipSyndicate, a next-generation ad-supported premium video syndication network, announced a partnership that brings inventory from ClipSyndicate's network of syndicated content from hundreds of professional content partners into the Tremor Media ad network.
Under the partnership, inventory from ClipSyndicate's network will be sold by Tremor Media as part of vertical channels and custom-targeted media plans on the Tremor network.
"Publishers large and small are seeking out vetted, authoritative video content for their sites, but need to monetize that content to have a successful business model," said Randy Kilgore, chief revenue officer, Tremor Media. "The syndicated content model from ClipSyndicate makes it easy for publishers to add high quality video content to any site, and Tremor Media makes it just as easy for them to derive revenue from it."
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