A video post demonstration of Microsoft's LiveStation has unleashed a flurry of internet buzz, even though the product, which some bloggers have labeled a Joost-killer, won't likely be released until October.

LiveStation, which was co-developed by Microsoft with Skinkers, uses Silverlight technology to enable live video to be more effectively broadcast over the internet.

Some of the fury over LiveStation, which was announced in April, erupted when Ars Technica reported that LiveStation would compete with Joost.

LiveStation responded to the post saying they were trying to create a complementary product that would do something different.