United Talent Agency has married its celebrity power-brokering skills with the internet savvy of Spot Runner to form 60Frames Entertainment Corp., a joint venture dedicated to bringing Hollywood production value to online publishers.

Former UTA agent Brent Weinstein will run the venture, which has raised $3.5 million in funding.

Spot Runner will sell ads that will appear alongside the clips.

"At the end of the day, the internet as a platform for entertainment will only go as far as the content created specifically for it will allow," Weinstein told the Wall Street Journal.