IGA Worldwide has landed $25 million in its second round of financing, with GE/NBCU's Peacock Equity fund and KTB Ventures stepping up to the plate to capitalize the in-game ad network.

"We are very pleased that GE/NBC Universal's Peacock Equity and KTB Ventures have joined this round of funding along with our existing investors," said Justin Townsend, CEO, IGA Worldwide. "This investment is an exceptional endorsement for the market and it will allow IGA to further expand its global in-game advertising footprint and ability to deliver the highest ROI to advertisers and publishers alike."

According to the Yankee Group, in-game advertising is expected to grow to $732 million by 2010.