Google is the best online brand, according to a JupiterResearch survey, which polled online users to ask them what their favorite online brands were.

Yahoo! took the No. 2 slot, with Amazon, eBay and MySpace rounding out the top five.

Apple, which checked in at No. 8, enjoyed the most passionate fans, with 51 percent of those who chose Apple describing themselves as brand advocates.

The poll also found some correlations among brands, with Google enjoying a lot of popularity among Apple and Amazon fans. By comparison, Google didn't rate as high with MySpace and AOL fans.

Google also didn't do as well with women, who said they preferred Yahoo. But Yahoo lost ground with older users; those 55 and older expressed a preference for Google over Yahoo.