A whopping 67 percent of the online search population is heavily influenced by ads and slogans disseminated via offline channels, according to a JupiterResearch study sponsored by iProspect.

According to Robert Murray, iProspect president, the survey of 2,322 randomly selected individuals, returned some surprising results.

“On one hand, it’s intuitive," Murray said. "It makes sense that offline channel messaging could pique a user’s curiosity enough to motivate them to search for additional information. However, when you consider the fact that most offline advertising doesn’t exactly make it easy for customers to find a company’s website, the numbers seem even more impressive.”

The study also found that 39 percent of online searchers who are influenced by offline channels ultimately make a purchase.