TRAFFIQ, Inc., a provider of digital advertising solutions, announced the launch of its internet traffic exchange, a web-based trading platform where media buyers and web publishers can engage with one another directly in a transparent auction-based bidding environment.

Traffiq's model focuses on buying and selling discrete blocks of inventory with defined start and end dates. The exchange also offers clear details on the ad placement before a bid is made.

"The open economy nature of Traffiq, and the level of brand protection and budget control it provides, make real-world sense to both buyers and sellers," said Mark Kahn, CEO of Traffiq. "Along with the platform's unique ability to segment, bundle and display blocks of traffic, we are able to deliver maximum yield for web traffic, with greater efficiency, transparency and predictability."