Video matters, and the people at Digg, whose job it is to aggregate everything that's hot online, know this all too well. Witness the new Digg, which has undergone a redesign to better highlight videos on the page.

"We've gotten a lot of feedback that the videos are entertaining but people miss them because they're isolated," Daniel Burka of Digg post on the company's blog. "Bringing them back into the stream on the homepage will hopefully bring more life to videos on the site."

Users also can customize Digg, making videos the focal point of their experience or discarding them altogether.