Findwhat.com has launched a new analytical tool to measure ROI; e-mail marketing company CheetahMail has developed an event-driven messaging technology.

Findwhat.com, a developer and provider of performance-based marketing services for the Internet, has launched a new analytical tool - AdAnalyzer™ - which is available to all of FindWhat.com’s advertisers. AdAnalyzer is a post-click analytical tool that gives advertisers control over the success of their online advertising campaign with FindWhat.com by showing the actual return on investment (ROI) by keyword and by campaign. By inserting a simple tag provided by FindWhat.com on various pages of an advertiser’s Website, AdAnalyzer generates data on page views, conversion rates, and ROI. AdAnalyzer tracks these statistics on an anonymous basis and does not amass information about specific individuals’ behavior.

E-mail marketing company CheetahMail has added an event-driven messaging technology, Event Mailer, to its suite of e-mail features. The CheetahMail Event Mailer will enable companies to create and send customizable e-mails triggered by a particular customer or prospect initiated event, such as an abandoned shopping cart, extending touch-points throughout the customer lifecycle and vastly improving dialogue.