Wearing, he said, a Mickey Mouse tie for the first time in a while and taking the stage for a keynote address at this week's WebbyConnect conference at the St. Regis Hotel in Dana Point, Calif., former Walt Disney Company CEO and current CEO of Tornante and Vuguru Michael Eisner came to "talk a little about change."
"I've seen and am experiencing the world of change," Eisner said, perhaps in an oblique reference to his exit from Disney. Having spent "a long time in the evolving media sphere," Eisner characterized the experience of change as being "endlessly slow… or catastrophically quick, almost like an earthquake."
Although many fear change, Eisner enjoys the challenge, saying change is "fun."
While he described his personal changes as "abrupt" -- going from 125,000 employees to 4 -- Eisner also asserted that some key characteristics of the media world aren't changing and are unlikely to change. "Movies are still movies, and they are enjoyed in movie theaters with the smell of popcorn, and you still don't want to sit at home with your parents in the other room while you're with your date."
People still want to be entertained, and the new forms of entertainment are additive to the entire media universe, Eisner explained. TV didn't kill movies or radio, but it did put pressure on them to evolve, and the entire media landscape is currently evolving, and quickly.
"Even this year, I was talking to some friends of mine at CBS, and they're concerned why their premiere season is not what it was last year," Eisner said. "They realized that DVRs have gone from seven or eight percent to 21 percent in one year. People have changed the business of TV in an earthquake-like way."
Yet, while the house of TV might be shaking today, Eisner pointed out that the technology for TiVo and similar devices "started a decade ago."
"There's a monumental amount of change going on," Eisner said, tracking his own business travel experiences over the years, in which he and executives like him, went from "crawling around the floor on your hotel room trying to connect a narrowband wire to your computer… and now you walk in and say to the bellboy, 'I assume you have wireless?'"
While super-connectivity is one major change to the media landscape, Eisner went on to observe that the other major changes concern media production. "It used to be that the barrier to entrance was money; it was time, and it was language. Those were the barriers to doing things. I think those barriers seem to be gone. You can read the New York Times in any city in the world online, pretty much for free."
But diminished barriers to entry haven't improved the quality of content, according to Eisner. If anything, quality content is harder to come by.
"Today, time means nothing, and access to a video clip or a script is all immaterial and instantaneous," Eisner said. "The only problem is that bad writing is still bad writing, and bad acting is still bad acting, but at least you can see it quickly."
Eisner went on to assert the value, quite simply, of an editorial sensibility, and articulate that the internet companies that he owns or with which he is involved -- Tornante, Vuguru, Veoh -- seek to marry an editorial sensibility with peer-to-peer distribution. "Culture, humor, taste and filtering are important," Eisner said.
"I decided that what's going to happen next in this world that you're all dealing with [the internet] is professionally-produced story and entertainment," Eisner said.
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