Blinkx didn't let Google's YouTube enjoy the limelight for too long. Less than a day after Google said it would use AdSense to syndicate YouTube content across the web, Blinkx announced that it will share revenue with consumers who post ad-supported videos on their blogs, social network pages and other sites.

Blinkx CEO Suranga Chandratillake told The International Herald Tribune that he believes the decision to include consumers in the company's ad revenue stream will help it compete with rival YouTube. 

While Blinkx has been around since May, the company has focused mostly on video search. Under the new program, users can submit videos to Blinkx to be categorized and posted on any site. When the video is played, Blinkx will serve up a relevant ad from its inventory, placing it either in a transparent window at the bottom of the screen or in a box outside the frame. When the ad is clicked, the hosting site will receive a fraction of the revenue.

"This way, the people who are powering the video revolution are the ones who get the rewards," Chandratillake said.