CBS Mobile has teamed up with Medio Systems, Inc. to add search capabilities and search-enabled advertising opportunities to its CBS Mobile websites in the U.S.

Under the agreement, Medio Systems will provide CBS Mobile users with the ability to easily search and navigate content on CBS Sports Mobile (wap.cbssports.com), CBS Mobile News (wap.cbsnews.com) and CW Mobile (wap.cwtv.com) websites. The partnership also expands the wide-ranging menu of advertising options CBS mobile offers clients.

"When users search their favorite sports team on their cellphone, they want a very different search result than they would online," said Cyriac Roeding, executive vice president, CBS Mobile. "For instance, on their small screen, they might want a quick snapshot of the latest scores, injuries, news and gossip about the club. This is the kind of experience we will be providing within CBS Sports Mobile with Medio Search." 

Along with the search capability, CBS will incorporate Medio Mobile Search for publishers, an advertising-supported search solution that is built and optimized for the mobile experience. Relevant ads will appear adjacent to search results, be based on the user's own search terms.