Few advertisers think of people with disabilities as a coveted demographic group. But with 50 million people in the U.S. alone reported as having some manner of disability, the segment has become too big to be ignored, according to Disaboom.com, a startup that aims to target the potentially lucrative market with a diverse set of offerings ranging from social network and dating, to medical news and career advice.

The site, which went live at the beginning of October, believes it can attract 1 million unique visitors per month by February.

"I don't think mainstream advertisers realize the magnitude of the marketplace and how underserved it was," Howard Lieber, vice president for sales at Disaboom, told The New York Times.

So far, Netflix, Johnson & Johnson, Avis and Cricket Communications have signed on to advertise with Disaboom.