Ad-supported content isn't the dream of all Wall Street Journal readers. Reacting to statements by new Dow Jones owner Rupert Murdoch, many readers wrote in to the paper asking it to keep its subscription option, according to a SmartMoney report.

"I truly believe that there are at least two models that can coexist in this space," one reader wrote. "Basically a paid sub model where there are NO ADS and then a 'free' model that can be cluttered as much as the traffic will bear. That way, those of us willing and able to pay, can just have content alone and WSJ can get two revenue streams."

Another reader expressed concern that an ad-supported model for the WSJ would shift the paper's loyalty wholly in the direction of advertisers.

This response was typical of the backlash: "I hope they offer the option of paying or I'll be irritated by ads."

Murdoch had hoped to free the paper from its subscription model in an effort to extend its reach and use its content to jumpstart a cable business channel.

News Corp. has not made an official decision on whether or not to shift to a free model.