What would-be friend wouldn't want a cookie? Pepperidge Farm, a unit of the Campbell Soup Company, has launched artofthecookie.com, a social network designed to target women.

The site is the centerpiece of Pepperidge Farm's "Connecting through cookies" campaign, which tapped Sally Horchow, the co-author with Roger Horchow of "The Art of Friendship: 70 Simple Rules for Making Meaningful Connections," the spokeswoman for the campaign.

While the obvious goals of the site are to sell cookies and raise brand awareness, Horchow told The New York Times that the site also is about bringing women together.

"Yes, they're selling cookies," Horchow said. "But they're also interested in getting into the nitty-gritty of this and helping bring people together."