The Advertising Council, a nonprofit organization created to develop and produce public service announcements, has shifted its focus to the internet, citing the migration of eyeballs from TV and print to the web.

"Just like there has been a revolution in how marketers communicate, the same thing has happened to the Ad Council and how we work," Susan M. Gianinno, the vice chairwoman of the council and CEO of North American operations for Publicis Worldwide, told The New York Times.

To reflect the changing media landscape, the Ad Council has begun using banner ads, sponsored links, search and buddy icons on AOL. The organization also has its own YouTube channel.