Looking to tap into users seeking spirituality online, Fox Entertainment Group (FEG) has acquired Beliefnet, a website community-based site dedicating to helping people find content and tools on a vast array of religious and spiritual topics.
"Beliefnet has garnered respect for its commitment to quality, editorial strength and unbiased approach to faith and spirituality from a broad range of consumers, religious and political leaders, journalists and advertisers," said Dan Fawcett, president of Fox Digital Media. "FEG's goal is to leverage these characteristics across a broader media canvas and provide programming, production, advertising sales, technology and marketing expertise that will enhance an already terrific product in a rapidly growing market."
Beliefnet claims about 3 million monthly users, according to data from comScore. The acquisition is expected to further solidify the growing News Corp. digital empire.
Terms of the deal were not disclosed.