NEWS Subscribe
December 07, 2007
Guess who's got a widget now

CNET Networks, the parent company of CNET.com, MP3.com, TV.com, GameSpot and other websites, has launched a slew of widgets aimed at peppering the internet with its brand of ad-supported content.

Known as the Open Content Platform, the feature allows publishers access to CNET's content, including text and video, without partnering with the San Francisco-based technology and lifestyle content producer.

"It's an import export relationship with no strings attached," CNET CEO Neil Ashe told MediaWeek. "And this way, we can avoid those business development, syndication nightmare meetings with a lot of lawyers in the room."

There is no word on whether CNET plans to share ad revenue from the widgets with publishers or simply use the platform as a way to spread the wings of its brand.

WHITE PAPER LIBRARY

View More Research »