What do you get when you combine a popular dating site with a hot social network? If you're IAC boss Barry Diller, it could be a match made in heaven. According to an Associated Press report, IAC's Match.com plans to release a new application in conjunction with Facebook later this week that will link users from both sites.
Known as Little Black Book, the Match Facebook application is designed to give the dating site more of a social networking component while giving Facebook access to Match's roughly 15 million members. Little Black Book will match Facebook users with other Facebook users who are on Match.
Little Black Book comes on the heels of a second Match application for Facebook. Announced earlier this week, Match My Friends allows friends and family members of online daters to create a profile on behalf of the single Match member.
Facebook, which opened its platform to third-party developers earlier this year, has come on strong in the social networking space with an array of applications. But Facebook's Match.com partnership could highlight a larger issue for the social network -- namely its quest to capture the attention of fickle users. To that end, Facebook has been looking for ways to connect its users to the rest of the web. Earlier this month, Facebook announced that it had inked a deal with Bebo to share applications between the two social networks.