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December 21, 2007
Google's reach "unrivaled"

A wave of analysis, and criticism, has followed Thursday's FTC approval of the Google-DoubleClick merger, according to washingtonpost.com.

FTC Commissioner Pamela Jones Harbour, the one commissioner to vote against the merger, explained her concern, "I make alternate predictions about where this market is heading, and the transformative role the combined Google/DoubleClick will play if the proposed acquisition is consummated."

This sort of elliptical language was hedged off by more forceful criticism from privacy groups. Jeffrey Chester, the executive director of the Center for Digital Democracy, said Google will become the "world's ministry of private information."

Of all the voices in favor of Google/DoubleClick, nobody seems to disagree with Chester's assessment. They merely disagree with the implications of such an assessment.

"Doesn't everyone know everything about everybody anyway?" said Robert D. Liodice, president of the Association of National Advertisers, "...I view the potential concern about the Google-DoubleClick deal as a drop in the bucket compared to the national issues at play."

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