One of the best ideas this year was a percussion-minded Gorilla plugging chocolate, according to The Wall Street Journal, which released its best and worst campaigns for 2007.

While Cadbury's drumming ape drew high marks -- the campaign is also credited with helping to pull the company out of a sales slump, the paper bashed Anheuser-Busch's content play calling Bud.tv a flop.

The column, which took into account interactive and traditional campaigns, also damned an idea from the Interference agency, which planted 40 boxes with blinking lights around Boston to promote "Aqua Teen Hunger Force." The campaign briefly prompted Boston police to suspect a terrorist attack.

The WSJ called Unilever's Dove campaign "one of the best examples of a company using the web for advertising."