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January 03, 2008
Startup declares search war on Google

The battle to be king of internet search may not be over. Despite Google's commanding lead over rivals like Yahoo!, MSN and Ask, a wave of startups are taking aim at the search giant. Yesterday, one of those startups, Blekko, threw down the gauntlet when its founder called Google's dominance of the space "absurd" in a blog post.

Blekko, which is the brainchild of Topix.com co-founder Rich Skrenta, isn't the run-of-the-mill search startup, according TechCrunch's Michael Arrington.

"Normally an entrepreneur announcing they're taking on Google with a six-person team and just $2 million in funding would either be laughed at or ignored," Arrington wrote. "In Skrenta's case, he has proven himself more than once as capable of taking on big challenges and winning."  

So far Skrenta isn't saying much about how Blekko will unseat Google. However, Skrenta did say that Google's methodology for indexing the web is outdated because it puts too much attention on the top few results for a topic despite the fact that the internet continues to grow exponentially.

"Google and its copy-tition [sic] were designed 10 years ago," Skrenta wrote. "But the web has changed significantly in the past decade. Google was built to index a web that no longer exists."

There is no word on when Blekko will be available for a beta launch. In the meantime, Wikipedia founder Jimmy Wales has taken the lion's share of the search startup headlines. Wales' Google-killer, known as Wikia, is expected to be available in beta sometime next week.

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