Upfronts haven't been what they used to be since the rise of digital media, but the continuing Hollywood writers' strike may be at least partially responsible for the end of an era. According to a Reuters report NBC Universal CEO Jeff Zucker is considering canceling the upfront presentations this May.

"When people say the upfront, there are two things: One is the dog-and-pony show at Radio City and the second is the way we sell the inventory," Zucker told Reuters. "The way that we sell the inventory in an upfront selling period is not going to change. Whether we still need to do the dog-and-pony show is completely under review here and you can look for an announcement on that from us very soon."

Zucker's statements come at a crossroads for traditional media, which has seen online video come on very strong of late.

A survey released yesterday from Interpret, a media consulting firm, found that Hollywood's prolonged labor strife may be responsible for changing habits of American viewers. The survey, which polled more than 1,000 people, found that 27 percent of Americans are watching less TV because of the strike. Interpret also found that 35 percent of those surveyed reported shifting their media consumption from linear platforms like TV to the internet.

One big winner in the online video spike has been YouTube, which has outpaced the explosive sector-wide growth. YouTube holds the No. 1 spot for internet video, according to the latest comScore data.

In November, 138 million people reportedly watched an average of 3 hours and 15 minutes of video online in the U.S. On average, that's 45 minutes more online video than people watched in January of 2007.