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February 27, 2008
The new face of Facebook

Facebook has a new look and this year it seems tabs are all the rage, with the social network rolling out its redesign over the next few weeks.

According to Facebook, the redesign was prompted by a need to better organize the fast-growing explosion of information now available on the site.

"As more and more information is available on Facebook -- more photo albums, more applications and more history -- we've realized that profiles have become cluttered and slow as a result," a Facebook statement read. "We're trying to make profiles more simple and relevant, while still giving you control over your profile and how you express yourself."

Screen shots of the redesign are available here.

News of the redesign comes on the heels of some confounding data from Facebook, which has seen its overall traffic plateau. At the same time, users seem to be spending more time on the site. While it's not clear how users will react to the redesign, it seems that the measure of its success will ultimately be determined by a time-spent-on-site metric rather than a boost in traffic.

WHITE PAPER LIBRARY

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