Be on the lookout for dozens of new sites from AOL throughout the year as the company turns its focus away from internet access and toward advertising.

AOL will launch 12 new sites in the next six months and as many as 30 this year, according to Bill Wilson, EVP of AOL programming.

"We want to be sure we are appealing to as many consumers as we can," Wilson, who declined to give specifics on the sites, told Bloomberg.

Last year, AOL launched a slew of sites like Asylum, a men's lifestyle site, and Spinner, which focuses on music niches, in a bid to boost its traffic numbers. According to comScore, AOL sites had 109.4 million visitors in January, putting the internet giant fourth, behind Yahoo, Google and Microsoft.

AOL has had some success with this strategy in the past and can point to sites like TMZ to validate its plan. However, the sheer volume of AOL's latest rollout prompted VentureBeat to ask if AOL's quest to court advertisers will do so at the expense of quality.