Google's quality score won't just be a question of relevance anymore. The search giant announced that it will soon factor in page load time to determine a page's Quality Score.

Google announced the news on its AdWords blog, citing user satisfaction as its primary reason for making the change.

"Users have the best experience when they don't have to wait a long time for landing pages to load," Google said. "Interstitial pages, multiple redirects, excessively slow servers and other things that can increase load times only keep users from getting what they want: information about your business."

According to Google, users are also more likely to abandon slow loading pages.

Google plans to begin load time evaluations over the next few weeks. Publishers will then have a month to review their load times and make adjustments.