Anyway you slice it, the news at AOL doesn't look good, with the revelation that Curt Viebranz, president of Platform-A, the unit AOL formed in September to house its ad network businesses, has left the company.
According to an AOL representative, Viebranz left the company. But a report in The New York Post claims Viebranz was "ousted." The story also alleges that Viebranz was forced out due to disputes with AOL CEO Randy Falco and COO Ron Grant over the company's strategy.
In the past year, AOL has worked to transform itself into a major player in digital advertising. But a source in the Post story claims the company had a "schizophrenic" approach to its new strategy.
Earlier this month, AOL said part of its strategy would be to launch a slew of new sites, a move some criticized as favoring quantity over quality.
The news comes less than a month after Tacoda founder Dave Morgan said he would leave AOL to work on a startup. Kathy Kayse, VP of marketing solutions for Platform-A, has also left the company in recent months.
Lynda Clarizio will replace Viebranz.