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March 12, 2008
Acrimony mounts at AOL

Less than a day after AOL announced the departure of Curt Viebranz, the former president of Platform-A, The New York Times is reporting that parent company Time Warner may be keen to sell the company amid growing concerns that executive feuding and a tough transition to advertising are hurting the company's bottom line.

Time Warner CEO Jeffrey Bewkes said yesterday he was open to combining AOL with another company -- possibly Yahoo -- or selling it outright. But according to The New York Times, Bewkes' statement may have been his attempt to put a positive spin on what appears to be a rather bleak situation at AOL.

With the departures of Viebranz, Tacoda founder Dave Morgan and Kathy Kayse, VP of marketing solutions for Platform-A, AOL appears to be having a tougher than expected time of transitioning to an advertising business model. According to The New York Times, several former executives described the climate at AOL as "acrimonious." 

Lynda Clarizio, who replaced Viebranz as the head of Platform-A, is all that remains of the executive team that helped launch AOL's advertising late last year.