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March 24, 2008
Who wants to be a YouTube killer?

There are a lot of video sites out there, but only some of them are YouTube killers.

Hulu, one of the more famous YouTube killers, isn't that at all, according to the site's boss, Jason Kilar, who told I Want Media that the site has been misunderstood by the press.

"Internally it was never the case," Kilar said. "I know that the press in many ways has used that moniker. It's unfortunate. Once you use Hulu it becomes very clear that this is very much not a user-generated content service. Our focus is exclusively on premium content."

Hulu left beta earlier this month. YouTube killer or not, the site isn't likely to become the go-to destination for premium content until it can get all of the networks to participate. ABC and CBS have so far declined to share their content with Hulu.

Meanwhile, The International Herald Tribune is reporting that French video site Dailymotion now accounts for the greatest share of video traffic in that country. That news has bolstered hopes held by Dailymotion's executive team that it can creep into the U.S. market by offering better technology and high-quality video.

But technology alone isn't likely to be the silver bullet in a fight against YouTube, and Dailymotion's executives don't underestimate the power of Google's search dominance to send traffic to YouTube, a claim roundly criticized by Federated Media boss John Battelle.

But even without the power of search, Dailymotion seems primed for a fight. Martin Rogard, Dailymotion's head of content, has made his mission clear with a Western-style "Most Wanted" poster on his door that puts Google in the starring role.

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