There's a lot of ad targeting technology out there, and one ad network is betting that smaller firms with innovative products aren't getting the right exposure.

According to a Wall Street Journal report, AdBrite plans to launch a program that allows smaller technology companies to take advantage of its reach by competing for its inventory.

The new AdBrite platform searches multiple technology vendors in real-time to determine which company will be able to serve the most relevant ad to a given user. In exchange for access, AdBrite will take a cut of the technology vendor's revenue.

According to comScore, AdBrite reaches about 44 percent of the U.S. online audience. While AdBrite certainly has the reach, it's not clear if it has a ton of quality. Last November, TechCrunch reported that about a third of its publishers were porn sites.