NEWS Subscribe
April 14, 2008
Google, Salesforce integration underway

Google's suite of software, which includes many rivals to Microsoft's Office product line, will now be fully integrated into Salesforce.com's online enterprise applications, according to a report in The Wall Street Journal.

The integration means that customers will be able to link Google products such as Docs, Gtalk and Gmail with Salesforce's business software. According to a report in TechCrunch, all Google-based events will be logged and tracked on a Salesforce dashboard, allowing customers to view the sales cycle and marketing campaign on a single, unified screen.

The partnership also gives Google access to Saleforce's one million paying subscribers, while giving Google's free business customers a more robust toolset. That combination should go a long way to undermining Microsoft, which has embraced digital advertising because of an eroding software business.

White Paper Library

View More Research »