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April 18, 2008
AOL eyes younger women

AOL is forging ahead with its plan to create up to 30 new websites by the end of the year. The latest to be announced is a women's lifestyle website that will launch in the next two to three months.

AOL already focuses on women with AOL Living, which covers a wide variety of topics, such as parenting, health, diet and fitness. The new site will skew toward a younger female audience and will focus on style, pop culture, sex and food, similar to Yahoo's recently launched Shine.

The still unnamed site will be a counterpart to AOL's "Asylum," a website geared toward younger men that features content like "50 most memorable bedroom pin-ups" and "Worst celebrity tattoos."

Earlier this month, AOL launched the AOL Technology Network, a series of tech blogs that allows advertisers to integrate campaigns across all its sites.