Want to know where your rivals are advertising? A new search engine called Yureekah promises to deliver.

The new search engine, which is still in private beta, launched this week to help advertisers figure out where their competitors are buying space online, according to The Washington Post.

The site, which is free for now, was the brainchild of Devaraj Southworth, who runs a creative agency and media planning shop. According to Southworth, clients typically ask where their competitors are spending online.

The information currently comes from a handful of portals, but Southworth said he's working to include ad networks and publishers as well. Southworth also said that he plans to launch some revenue-generating features in the future.