When the dust settled from the botched Microhoo deal, public opinion appointed Google the consensus winner. Google's quest to rule the internet now looks unstoppable, and there are numbers to prove it.
Google accounted for nearly 68 percent of U.S. searches in April, according to Hitwise, with Yahoo coming in a distant second (20 percent) and Google's archrival, Microsoft, almost a non-factor in third place (6 percent).
By next year, half of the world's online advertising, nearly $55 billion, will flow through Google. What's more, Google's search business will surpass Microsoft Windows in terms of profitability by early next year at the latest, according to Silicon Alley Insider.
"The failure of the Microsoft/Yahoo merger eliminates the biggest short-term threat" to Google's throne, David Yoffie, a professor at Harvard Business School, told the Financial Times.
Even though Google search will surpass Windows, Microsoft still rules desktop when products like Microsoft Office are factored in. Microsoft now has its sights set on a battle in the cloud, but it has a long way to go. Google defied low first quarter expectations and Google search is trouncing Microsoft Online, with earnings of nearly $3.5 billion compared to less than $1 billion for Microsoft Online.