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May 19, 2008
Facebook data not so private after all

When Facebook announced last week it wouldn't participate in Google's data portability project because of privacy concerns for its members, it appeared to be the first shot fired in the data portability war between Facebook, Google and MySpace.

Now, it seems the data Facebook didn't want Google to access is already widely available, thanks to some crafty startups that have found their way around Facebook's APIs.

TechCrunch blogger Erick Schonfeld points out that Zude, a personalized webpage service, offers a feature called SocialMix, which allows users to import friend lists and profile information from Facebook, MySpace, Bebo and other social networks.

Another startup, Media6Degrees, gathers analytics from social media for marketers, but does not collect user data or information from friend lists.

Facebook's main objection to Google's Friend Connect was the possibility of third party developers accessing user data unbeknownst to the user. Facebook said it has already cracked down on applications that distribute user data to outside parties, but Schonfeld feels banning Google was the right choice.

"Facebook can go after [startups] and shut them down, but it is rightly more concerned about Google gaining free and unfettered access to that data. Google is the bigger competitor and the bigger threat," Schonfeld wrote.

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