Macy's is launching a web documentary series that will follow five aspiring musicians as they tour the country in a bus this summer, but it won't be full of Spinal Tap-like laughs and guffaws. Instead, it will chronicle the music business wannabes as they learn about the business, meet record industry honchos and, of course, shop at Macy's.

The 10-episode series, called "Ragged Road," is a tie-in with the department store's five-year-old American Rag clothing line and marks the first time Macy's is "doing something wholly dedicated to a communications strategy on the web," Nancy Slavin, SVP of marketing at Macy's, told AdWeek.

The five young cast members will be outfitted in American Rag clothes, and Macy's will monitor who is watching via YouTube and offer viewers a link to purchase the outfits worn by the cast members.