Many were skeptical when supposed YouTube killer Hulu launched earlier this year. But as the video streaming venture from NBCU and News Corp. picks up steam, many are starting to take notice, including Disney.

Wired reports that Kevin Mayer, Disney’s executive vice president of corporate strategy and business development, dropped a hint while speaking at the Intel Summit in San Francisco.

"I think Hulu's a great site. We're not participating -- now. We have ongoing discussions, though, and we may [participate one day]," Mayer said.

While this hardly confirms a Disney/Hulu partnership, being in cahoots with the mouse would help Hulu fill a glaring hole in its content roster. The site already offers primetime television programming from Fox and NBC, but content from ABC, Disney's corporate sibling, is noticeably absent. ABC has thus far been reluctant to stream its shows outside its own website, but a new deal would undoubtedly bring hit shows like "Lost" and "Grey's Anatomy" to Hulu.

YouTube, meanwhile, seems to be holding its own against all challengers. The Economic Times declared YouTube the new advertising hot spot, because brands like Toyota are using edgy content to reach the young demographic that spends its time perusing videos. The Google-owned property is also digging into the viral video phenomenon, thanks to demographics data provided by its YouTube Insight feature.