Google is giving webmasters the chance to customize their own search features, essentially letting them control what users find when they search within a webpage.

The New York Times reports that Google Site Search Service, an update to Google’s Custom Search Business Edition, lets businesses tailor search results so users find content within a website that wouldn’t appear in a normal Google search.

Site Search is an alternative to Google's existing Search Appliance, which lets sites maintain and host their own search services. Site Search is hosted on Google’s network of computers and does not require any software or in-house upkeep. Recent Microsoft acquisition FAST provides a similar service, but requires businesses to install and supervise search software in-house.

"Google Site Search is targeted more for businesses and government sites that want search but don't want to display ads," said Nitin Mangtani, a product manager in Google's enterprise division.

Other Site Search features let webmasters weight results so more recent content appears higher in search results. Business will also have the option of either customizing their search results to match the design of their website, or remain with Google's classic white screen.