When it rains, it pours at Yahoo. In a single day, with an activist investor banging on the door and Microsoft still toying with the idea of a partnership, Yahoo has announced three separate deals.
On the video front, Yahoo has joined the CBS Audience Network. Yahoo already syndicates content from NBC and Fox through an arrangement with Hulu. Although YouTube is still seen as the web's premiere video destination, Yahoo could quietly be building an edge in that department, especially when one considers the fact that YouTube, which is also a member of the CBS Audience Network, focuses mainly on short-form video content, much of which runs without ads.
As for CBS, the company is claiming that its Yahoo deal now allows it to reach 92 percent of the online video market.
Though not as big as the video news, Yahoo also announced a new display deal with Walmart.com.
"This announcement builds on our strategy to be the partner of choice for leading brands looking to engage more customers with compelling offers online," said Todd Teresi, SVP of Yahoo publisher network. "By combining Walmart.com's leading position as a multi-channel retailer with our industry-leading display advertising sales and ad management technology and sales force, we will be able to provide advertisers with the easiest, most effective way to deliver targeted, relevant marketing messages to Walmart.com shoppers."
Yahoo also inked a deal with an additional 94 newspapers across the country. The Chicago Sun-Times, The Milwaukee Journal Sentinel and The Akron Beacon Journal are among the newest papers to join Yahoo's network, which now counts nearly 800 publications.
But deals aren't the only thing happening at Yahoo, which is still struggling to put Microhoo behind it.
A Bloomberg report quotes Microsoft CEO Steve Ballmer as saying that he's still keen to strike some sort of bargain with Yahoo. Microsoft had offered to buy Yahoo's search business after acquisition talks broke down. But all that depends on whether Carl Icahn manages to gain control of Yahoo's board. Icahn, who waded into the Yahoo mess shortly after Microsoft backed away from the bargaining table, has ratcheted up his rhetoric. In an interview with The Wall Street Journal, Icahn said he would push hard to oust Yang, citing the founder's mishandling of the Microsoft negotiations.
"I am amazed at the lengths that Jerry Yang and the board went to entrench themselves in this situation," Icahn said in reference to the failed Microsoft talks.
Icahn, who launched a proxy battle for control of Yahoo, is expected to have a showdown with Yang later this summer at Yahoo's annual meeting, which has been pushed back from July 3 to August 1.
