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June 06, 2008
Hulu adds search to stay sticky

Hulu viewers will now have the chance to enjoy marathons of "Family Guy" or "The Simpsons" without ever leaving the Hulu video player, thanks to a new search feature.

Hulu has added a search bar that appears in the upper right-hand corner of its embedded video player. Search results appear directly in the player, and the selected video will play in the same space after pre-roll advertisements.

The search results offer video from the 50-plus content providers on Hulu, as well as video from other premium sites, according to the Hulu blog. YouTube, the online video frontrunner, does not offer a similar feature within its embedded videos.

In the few months since it launched, Hulu has already exceeded expectations, and rumors swirled earlier this week that a deal with Disney is in the works.

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