Domino’s Pizza teams with eBay in a joint marketing program while COMEDY CENTRAL turns to interstitials for promotion.

Beginning August 14, Domino's began delivering to its customers, via 15 million box-tops, special "Back to School" offers including the opportunity to win one million eBay Anything Points (which is the equivalent of $10,000 to spend on items available on eBay.com) or a chance to win one of 100 Domino's gift certificates valued at $10.00 each. Other promotional offers include discounts on the purchase of textbooks at Half.com, an eBay company, and a special incentive in eBay's computer category.

"Domino's is thrilled to deliver great online offers to our customers through this relationship with eBay," says Ken Calwell, executive vice president, Build the Brand, Domino's Pizza. "This affiliation provides each of us the opportunity to get in front of customers in a way that they wouldn't typically expect. Consumers wouldn't expect to see Domino's Pizza when they are logging on eBay nor would they expect an eBay flyer on their box of pizza."

A second promotion -- eBay's "Stay True to Your School" college football campaign -- presented by Domino's Pizza, will be delivered through an additional 15 million box-tops, reaching college football fans and alumni across the nation. Special prizes include an Ultimate Homecoming Trip valued at $15,000, which awards the winner and five friends a trip to a college football game including $6,000 cash, airfare, hotel accommodations, rental car and game tickets. In addition, ten recipients will receive a $500 Domino's Pizza gift certificate, and 100 winners will receive a Domino's Pizza gift certificate valued at $10.00.

In a different campaign, COMEDY CENTRAL began on August 8 airing a series of four interstitial spots introducing Anke Engelke, the reigning Queen of Comedy from Germany, to America.

The COMEDY CENTRAL promotional series includes Anke in a variety of compromising situations, including attending the funeral of her beloved sushi chef, being proposed to, waiting for her date outside the deli or meeting the man of her dreams.

COMEDY CENTRAL hopes this branding campaign will result in people becoming obsessed with what she will do next.