Bebo, the social network AOL gambled $850 million on, is launching a new interactive web series in partnership with Universal Music.

The series, "The Secret World of Sam King," will revolve around a Universal employee who surreptitiously founds his own record label from the mailroom. The Guardian reported that Bebo members will be able to "actively" participate in the series, but it’s unclear exactly what that participation will be. Other announced tie-ins include an online music show and a weekly podcast.

"The show is a compelling, quality drama that will mix a brilliant narrative with cameos from some of our major recording artists," said David Joseph, Universal Music U.K.'s chief.

Bebo has had success in the past with web series like "Kate Modern" and "Sofia's Diary." Like those two series, "The Secret World of Sam King" will be available on other AOL channels. AOL recently announced it was trying to beef up Bebo to compete with the top U.S. social networks, Facebook and MySpace. Bebo currently has 42 million global users, according to comScore.