AOL is forging ahead with its plan to launch dozens of niche websites this year to boost traffic and create more advertising dollars. The latest rollout is BigDownload.com, a video game website that offers more than 400 free game downloads.

A joint venture between AOL Games and Weblogs Inc., the site is geared toward the PC gaming crowd, which is predominantly composed of 18- to 34-year-old men. AOL already offers game downloads via its GameDaily site, but BigDownload will offer far more content -- up to 100 games a month, according to MediaPost.

BigDownload follows a steady stream of new sites from AOL as it makes a focal transition from internet access to advertising. Like other sites AOL has unveiled this year, BigDownload will offer custom ad opportunities, such as a sponsored download button.