Digitas is helping Mars show that its candies are perfect for sharing with friends in a campaign that spotlights folks who share a bit too much about what's on their minds.

The new digital campaign centers around the tagline "share something juicy," and promotes the candy maker's Starburst line as the ideal candy for sharing. An animated series, partnerships with video bloggers and a YouTube channel will all focus on sharing opinions and juicy details.

While all the content is available on Starburst.com, it is also being distributed through other channels.

The animated series, "Nite Fite," is a talk show featuring two loud-mouthed pundits, Penalty and Lloyd, who debate trivial topics that will be available on Break and Metacafe.

The YouTube channel features videos created by Digitas' brand content unit The Third Act where people share too much with one another. In one video, a man reveals to his date that he has only selected an expensive restaurant for dinner because he hopes to bring her home with him.

"The underpinning of this strategy is insight around this audience," Todd Stanley, Digitas VP of marketing, told ClickZ. "They're very willing and desirous of sharing. Sharing is the core element of this brand."