Yahoo may be close to changing its fortunes, company executives told The New York Post, in anticipation of the launch of a new ad management product.

The management platform, which had previously been known as Amp, is designed to compete directly with Google's DoubleClick offerings by making Yahoo a one-stop shop for selling online ad inventory.

Unfortunately for Yahoo, it has made a slew of new announcements in the past few months that were touted as a silver bullet for what ails the slumping internet titan. Thus, there's a lot of skepticism about the unnamed ad management product. But inside Yahoo, anticipation is high.

"We understand there is a fair amount of skepticism outside of the company," said Mike Walrath, senior vice president of Yahoo's advertiser marketplace group. "Inside of the company, the reason the confidence level is so high is we're not just building a piece of software to be innovative. We are potentially the biggest customer of this software."

When it launches, the software will allow Yahoo's 800-strong newspaper publishing group to sell space on its websites and across Yahoo. In theory, the software should help streamline the buying process and bring greater revenue to Yahoo and its partners.

The product, which should get a name soon, is expected to launch later this year, with The San Francisco Chronicle and San Jose Mercury News among the first to test it out.