The internet is a "cesspool" where falsehoods reverberate in increasingly louder waves, says Google CEO Eric Schmidt. But the answer won't come by keeping brands from the space; instead, the web needs them to help clean up the net.
"Brands are the solution, not the problem," Schmidt said. "Brands are how you sort out the cesspool."
Schmidt made his remarks at a meeting in the company's Mountain View, Calif., headquarters. There, he also rejected claims that Google's search deal with Yahoo would have adverse effects on competition in the space. Earlier this week, Google said it would delay the deal's start date until after the Justice Department had a chance to review the pact.