Directions will now come with ads in light of a recent decision by Google to monetize its popular Maps service.

The ads, which appear to be in the testing phase, display relevant text messages below the map.

According to comScore, Google Maps saw 131 million unique visitors in August.

In the past week, Google has flipped the switch on several new ad programs. At the beginning of the week, the search giant began offering click-to-buy ads on YouTube. That move was quickly followed by news that Google would use AdSense to monetize casual gaming.