Ford has posted videos on YouTube and purchased internet search ads to accompany search terms like "auto bailout" in an effort to reach out to consumers who are curious about what a bailout might mean for them. The company is also buying display ads on major news sites and asking its employees to reach out to consumers with blogs and Twitter messages.

"The automakers in general have gotten a black eye in the media, and we didn't feel like we were getting a fair shake," said Scott Monty, Ford's global digital and multimedia communications manager.

Ford also launched a website, TheFordStory, in an effort to differentiate itself from other major automakers. The website was launched to coincide with Tuesday's release of Ford's business plan to Congress on Tuesday, and includes links that guide visitors to contact their representatives in Congress.

General Motors and Chrysler have also engaged in similar efforts with campaigns on YouTube, Facebook and Twitter.